Lucky Strike Bracelet and Totem

Description
We worked together with Lucky's agency and the company to develop the following concepts based on the "Sales Experience" model.

This is when the customers in selected places, nightclubs in this case, are put in direct contact with the brand and the product. We try to make real the marketing statements.

Aims:
Bracelet: give mobility to the "sales girls" in the dance floor.
With it they can move freely around people that can smell the 3 blends of Lucky Strike, one in each circle of the bracelet. Eventually people can try the cigarretes that can be bought near the totem with the other "sales girls".

Totem: show the promotional box with gifts and the cigarretes. Is where the customer can see and buy. The sales girls give special attention and explain the qualities of the blends.

Team
Fabricio Dore and Creative Department WeDo Promotional Marketing